The global market of colorants is estimated to reach US$ 78.99 billion by 2027, according to a new report. Increasing consumer demand for dyestuffs in several end-use segments like plastics, textiles, food, paints & coating is expected to act as a significant growth factor for the global element in the upcoming years.

The increase of population, increasing disposable income combined with consumer spending on packaged food products, and fashionable garments are estimated to drive product demand over the forecast period. Increasing awareness of environment-friendly features and the health care benefits of natural colorants together with beneficial government regulations towards eco-friendly initiatives are estimated to remain an important factor for the rise of market in the coming few years.

Restriction on the trade of artificial colorants restrain the market growth. Excessive supply of dyes leads to decreased prices also restraints the market. The development of cost-effective natural and organic colors and the introduction of new color ranges can create lucrative opportunities for players in the target market. However, strict government rules against the use of certain ingredients in artificial coloring and less availability of natural colors may hamper the growth of the global colorants market.